At JOCO, we create more than just footwear and apparel—we craft an experience that blends tradition with innovation, comfort with luxury, and timeless style with modern sophistication.
Born from the journey between two worlds—Rajasthan, India, and Austin, Texas—JOCO reflects the deep connection our founder, Udayan, has with his roots in India and his life in the vibrant heart of Texas.
Our JOCOLO footwear collection draws inspiration from Udayan's personal style over the last 15 years. Having worn traditional shoes from Rajasthan and blended them with modern attire, he embraced the fusion of cultures. Whether on a two-stepping dance floor or line dancing with locals in a Texas barn, Udayan’s vision of these shoes became a seamless part of his wardrobe. Driven by a desire to present these styles to a larger audience, he traveled to Europe and eventually found the perfect artisans in Spain. There, working closely with skilled shoemakers, he brought his vision of the JOCOLO collection to life.
Each pair is meticulously crafted using the finest Italian leathers, chosen for their luxurious texture and sustainable dyeing techniques, all adhering to European standards. These shoes combine the elegance of traditional Rajasthani designs with the precision and craftsmanship of European shoemaking, offering both exceptional comfort and timeless style. These shoes are more than just accessories—they are a testament to fine artistry, where old-world charm meets modern innovation.
At JOCO, we are committed to sustainable luxury, and our fabrics reflect this ethos. We use organic cotton satin, known for its softness, breathability, and smooth finish, ensuring that every piece not only looks sophisticated but feels luxurious. Additionally, our use of Cupro, a luxurious and eco-friendly material made from cotton waste, offers a sophisticated sheen and ultra-smooth texture, creating shirts that are as modern as they are timeless.
Our story is one of passion for individual expression, expertise, and an unwavering commitment to quality. With every product we create, we bridge the past and present, combining the best of cultural heritage with the finest in modern design. JOCO is not just a brand; it’s a journey that continues to unfold, made for those who move with purpose, style, and authenticity.