Brand Profile
JOR-D is an independent fashion brand founded by designer Yarden Hanuka.
The brand uses streetwear as a language — not as a category — to tell personal, cultural, and emotional stories.
Each collection is conceived as a complete narrative world, where bold silhouettes, graphic elements, and constructed details translate memory, tension, and identity into form.
JOR-D moves between experimentation and wearability, creating pieces that exist beyond trends and seasons.