The KEEN journey began with the Newport sandal, a groundbreaking hybrid design featuring a protective toe bumper that revolutionized footwear. From there, we set the tone for action: in 2004, we redirected our entire advertising budget to support tsunami relief efforts in Southeast Asia. Since then, we’ve donated millions of dollars and countless hours to environmental conservation, and humanitarian initiatives.
At KEEN, we actively identify and replace harmful chemicals in our supply chain with safer, more sustainable alternatives, ensuring every step we take is mindful and responsible.
We don't see ourselves as just an outdoor brand. We’re an "Outside" brand, championing the idea that exploration begins wherever you are—even if it’s your own backyard.
We Make Shoes to Make a Difference, striving to make the outdoors accessible to everyone. This is what we call the "KEEN Effect."