We like to avoid indulging in our self-congratulation, so we explain: WHO WE ARE NOT.
We are loyal to our maxim: FASHION IS WHAT IS NOT IN FASHION. We, producer of L’IMPERMEABILE, are not making fashion, we do not create a product just because it is fashionable, in reality, we produce RAINCOATS since 1948!
Because fashion, as far as we believe, does not develop but only change, it destroys today what was created just a year ago. Fashion itself denies the individuals to choose, day after day, what to wear. At today’s date, we're surrounded by lots of objects, especially clothes that are distant from our feelings and far from our needs.
The intimate process of owning a garment and makes it part of our world is disappearing. We must remember that fashion has actually promoted uniformity against personal choice. The culture and the personal style of dressing with taste, if we are not more than careful, they are meant to disappear.
Nowadays we have lost the culture and knowledge of "how to wear", therefore it is up to the fashion producers with historic memorials, and specialized producers that from generation to generation have handed down the know-how and value of the product, to spread to the consumers a new sense of beauty and the satisfaction to purchase garments that will bring years of happiness in wearing them, letting them to become part of your style and wear-wellness.
We are convinced that STYLE has remained the only answer to the "depersonification" of mass fashion.
There are styles that are part of the fashion history, these are the ones that maintain it, these ones do not need to change themselves every year.
Each of us wears L’IMPERMEABILE with a personal style, proud to wear an iconic garment. Through our philosophy, we want to reconcile the relationship between the individual and his style, in order to make taste, knowledge of fabrics, the culture of details designed for a purpose and shaped by time, resurface in each of us.
L’IMPERMEABILE is proud to be worn, and is bold because it is going to be recognized among the crowd, worn with your own touch of style.
Our raincoats do stand out because we gave them a touch of vintage, besides, we are from Tuscany and we do like tradition, our Factory was born in 1948 and now we're into the 3rd generation. This is our approach to the products we manufactured for so long.
As it was in the early years of our factory, our raincoats are delivered carefully packed, each in individual boxes with the same vintage image of the 60s.
Every season we carefully reconsider the designs and sketches of the 60s that we store in our archive room, looking for original qualities to replicate and to offer in our raincoats collection.
We are looking for: personal taste, a style that does not disappear quickly, we are looking for bold individuals ready to expose themselves with their unique personality that is not lost in the crowd.
Maybe it will be fashion itself that will chase us?