The company was born out of founder and owner Sergio Tricomi's passion for the world of footwear and his love for his children Lorenzo and Bianca, whose names have thus generated LO.WHITE, an acronym created through the abbreviation of Lorenzo and transposition of the name Bianca into the English idiom, in Pistoia, the city where the owner has accumulated his almost forty years of experience in the world of footwear. Sergio Tricomi has always had the profound conviction that the main characteristics that a shoe must unite are comfort and design, always trying to find their maximum meeting point without unbalancing the proportions in which they are used. All this leads to the creation of lines with a strong continuous character.