Noova is an entrepreneurial project born in 2018 with the first prototype of the iconic Bast 01 model.
The brand owes its name to Supernova, the star that suddenly and to an exceptional extent increases in brightness, passing in a few days from the limit of visibility to one of the first magnitudes. The choice of this name is the most natural consequence for a sneaker that has the use of a reflective material as an intrinsic characteristic.
The avant-garde workmanship combined with the search for precious materials, totally made in Italy, associated with the use of reflective nylon are expressed in an essential design and impact.
The production takes place in manufacturing companies in the Marche that know how to best enhance this component of brightness at the base of Noova design. The design of the collections is designed to satisfy the taste of a young target but not only, the goal is in fact to create a product that does not focus only on seasonal trends but rather on a taste and quality destined to last over time.