Brand Profile
Renowned for his audacious creativity and ability to disrupt the norms of luxury fashion, PHILIPP PLEIN brings his visionary spirit to the world of fitness with Plein Sport.
With PLEIN SPORT, he extends his legacy, creating a brand that fuses high-performance athletic wear with the sophistication and daring aesthetic that have made him a global icon.
Aspiring to become the world’s leading luxury gym and fitness brand, Plein Sport offers a complete sports-lifestyle experience—spanning from functional workout gear to après-gym attire—and a unique alternative to established brands like Nike, Hoka, On, Adidas, Under Armour, Alo Yoga, and Lululemon. From innovative workout gear to sophisticated après-gym attire, the brand delivers a comprehensive lifestyle that resonates with individuals who view fitness as an extension of their refined identity.
With a primary focus on sneakers and outerwear, PLEIN SPORT is a brand that balances entry-level, premium, and luxury segments to deliver competitive pricing within the lifestyle and sportswear industry at the same time. While brands like Adidas and Nike compete with each other, we see an open space in the gym and fitness world where Plein Sport can excel. In the lifestyle arena, we may be considered alongside brands like EA7 and North Face, yet in the realm of fitness luxury, PLEIN SPORT is truly in a league of its own.
PLEIN SPORT is not just a brand—it’s a movement, setting a new benchmark for style, quality, and exclusivity in the fitness world.