Brand Profile
Rifò is an Italian circular fashion brand that creates quality garments and accessories from recycled yarns, through a process inspired by the textile tradition of Prato, Tuscany.
From recycling wool, cashmere, and denim to creating new sustainable garments, Rifò guarantees a Made in Italy product with a drastically reduced consumption of water, energy, dyes and harmful chemicals.
Rifò is a circular economy project that offers people concrete and transparent services to give a second life to their used garments.
It's a community of people who believe in the need to buy less but better, to rekindle emotions, and to form an attachment to what we wear.