Brand Profile
We believe there are 4 things that characterize a man: self-assuredness, style, smartness and a certain type of sportiness. Not more. But also not less. S4 sees fashion through the eyes of men who are no longer trying to find out who they are, but who are at peace with themselves. Both in life and fashion. Clear silhouettes, clear edges.
Inspired by design, architecture and international metropols, we have already remained true to our chosen path for two decades. Yet, despite this, we demonstrate time and again our courage to define new directions. Always paying attention, never settling for compromises in production. For collections that get to the heart of things: 100% Man.