The concept is aimed at a cosmopolitan, globally interconnected community. It links together trends, conscious consumerism and the expertise of a specialist shirt manufacturer. The clear emphasis on looks and identity transcends traditional questions of category, wearing occasion and gender. It is not just about aesthetic codes, but about a clear attitude towards social change and a more respectful use of resources. The collection’s labelling, its visual language and all aspects of its branding follow a decidedly contemporary, urban approach. All elements of the collection are perfectly coordinated and can be combined as desired.

Ever since Seidensticker was founded in 1919, a passion for perfect shirts has been the hallmark of the family-owned and operated company.

As a globally active and forward-thinking company with a clear vision, the Seidensticker Group implements its aims and high standards on a global scale, updating and optimizing these on a regular basis. In all business areas, the corporate focus is on visionary, responsible, and sustainable practices – a vision which is fully shared by the third generation of the Seidensticker family as they make innovative decisions that will influence the future course of the company.