Brand Profile
U-Power, a leading brand in the workwear world, has made a bold entrance into the streetwear scene with its Lifestyle collection, composed of three product ranges designed to appeal to every type of consumer.
U.01, Urban, and U.Lite are the three ranges of the U-Power Lifestyle collection—three offerings that, through their materials, design, and color schemes, aim to connect with all kinds of customers. From the most style-conscious consumer, who will find in the U.01 line a high-quality product with clean lines and a retro basketball vibe that harks back to the 1980s, to the Urban customer, who sees sneakers as a reliable daily companion, versatile enough for any occasion while ensuring constant comfort. Then there’s the U.Lite range, designed for those seeking comfort, performance, and technical features—without compromising on aesthetics or comfort.
U.01, Urban, and U.Lite form the perfect product mix, and together they make the U-Power Lifestyle offering a complete, modern, and accessible collection for everyone.