Visitors

Buy your ticket

PURCHASE OF DIGITAL TICKETS IS STRONGLY RECOMMENDED
  • Your ticket is always with you on your telephone! Download the PITTISMART app free of charge and buy your ticket. 

    PittiSmart ticket prices:
    15€ till April 22nd
    25€ from April 22nd till June 10th
    35€ during the event

    The advantages of PITTISMART also include having your very own event guide right there on your device. A simple click lets you browse the Pitti Uomo catalogue whenever and wherever you like.  

    CONDITIONS OF USE
    Tickets bought with PITTISMART app can only be used by the person named on the ticket, and cannot be transferred to others, duplicated, converted into paper tickets or refunded. To enter the fair you need to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document. OS supported: iOS and Android (no Blackberry or Windows Phone). Payment confirmation emails can be used for tax purposes. 

    For more information please don't hesitate to contact us at [email protected]
  • You can buy the tickets for yourself and your co-workers through your reserved area.
    We remind you that tickets have to be displayed through the app PITTISMART

    PittiSmart ticket prices:
    15€ till April 22nd
    25€ from April 22nd till June 10th
    35€ during the event
     
    1. Access into MyPitti using your username and password 
    2. If required, complete your registration by providing the requested documents. Purchase of prepaid tickets is reserved for those who have completed the registration and have received a confirmation by email from the Pitti Immagine visitor office.
    3. Select the names of the co-workers for whom you want to buy the ticket. A different email address is required for each person and will become the person’s username to access the PittiSmart app.

    CONDITIONS OF USE
    Tickets bought with PITTISMART app can only be used by the person named on the ticket, and cannot be transferred to others, duplicated, converted into paper tickets or refunded. To enter the fair you need to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document. OS supported: iOS and Android (no Blackberry or Windows Phone). Payment confirmation emails can be used for tax purposes. 

    For more information please don't hesitate to contact us at [email protected]

Are you a new visitor? Register now

PRE-REGISTRATION AND PURCHASE OF DIGITAL TICKETS ARE STRONGLY RECOMMENDED
  • The event is trade only. It is not open to the general public.
    Categories admitted to the event:
    - Boutiques, retail stores, retail chains, multi-brand online stores.
    - Importers/exporters and distributors
    - Buying offices 
    - Clothing sector representatives
    - Suppliers (entry regulations for new suppliers depend on the type of business, specifically companies linked to the production of raw materials or finishing of the product. The following types of companies are therefore admitted: spinning, wool, weaving mills and labelling companies, etc. Admittance will not be granted to website programmers, web ranking companies, market analysts, forwarders, modelling agencies, financial companies, brand developers, travel agencies, etc.
     
    CLICK HERE FOR YOUR NEW REGISTRATION
     
    Entry to children under 12 years old is not allowed. Parents of children under 12 years of age may authorise their visit on their own responsibility by signing a form at the entrance to the event. For the entry of children over the age of 12, it is necessary to purchase the regular digital ticket.
  • - Clothing manufacturers and knitting companies
    - Contractors
    - Designers and style offices
    - Employees and representatives of the above categories
    - Fashion lovers and end customers.
     
    Entry to children under 12 years old is not allowed. Parents of children under 12 years of age may authorise their visit on their own responsibility by signing a form at the entrance to the event. For the entry of children over the age of 12, it is necessary to purchase the regular digital ticket.
  • In order to obtain your entrance ticket to the fair it is recommended to first complete the pre-registration process online in the appropriate section of MyPitti which you can reach by clicking on this link.

    Documents required for registration are:
    A) Company documents
    - Clothing purchase invoice issued by a brand taking part in the fair or by a known brand 
    - A copy of the company’s chamber of commerce registration
    B) Personal Documents
    - A document that certifies “activity on behalf of the company” (e.g. personal business card, letter of appointment)
    - Identity document

    CLICK HERE FOR YOUR NEW REGISTRATION 

    For more information please don't hesitate to contact us at [email protected]

Hours and entry instructions

Tuesday June 11th: 9.00 am - 6.00 pm
Wednesday June 12th: 9.00 am - 6.00 pm
Thursday June 13th: 9.00 am - 6.00 pm
Friday June 14th:  9.00 am - 4.00 pm  (last entry: 2.00pm)

Please note: The ticket registration and purchasing operations during the event will be located inside the Magazzini del Teatro. To avoid queues and waiting times, buy your digital ticket now on the PittiSmart app.



In order to participate in the event, it is necessary to:
- be registered online 
- have bought your digital entrance ticket in advance or buy the ticket upon arrival at the fair
- show your ticket at the entrance together with an identity document

The entry to children under 12 years old is not allowed. Parents of children under 12 years of age may authorise their visit on their own responsibility by signing a form at the entrance to the event. For the entry of children over the age of 12, it is necessary to purchase the regular digital ticket.

Persons with disabilities can request a free ticket by emailing [email protected] or directly at the entrance of the event.

How to reach us

Fortezza da Basso
V.le Filippo Strozzi, 1, 50129 Firenze FI

Click here for the track
  • FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

    Click here for the track
  • Pitti Immagine offers a special discount, starting from 10%, on round trip journeys to Florence (valid for travel between 10-15 June).
     
    To profit from this discount, please contact ACI Blueteam travel agency:
    email: [email protected]
    phone  +39 055 5039204 
    providing them your Pitti Immagine's company registration code.
  • Amerigo Vespucci airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
     
    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers all registered buyers a special discount, for all the information please check "Return ticket to Pisa airport".
  • Pitti Immagine offers all buyers a free one way train ticket from Florence to Pisa Airport.
    The tickets have to be requested directly at the ACI Blueteam agency desk at the Fortezza da Basso.
    It won't be possible to refund or issue the ticket from Pisa Airport to Florence.

Cloakroom and left luggage

Inside the exhibition area are available free of charge cloakroom and luggage storage. 

Free parking

The “San Donato” car park is reserved for Pitti Immagine visitors, located in Viale Guidoni on the corner of Via Sandro Pertini. A continual free shuttle service links the car park to the Fortezza da Basso. To access the car park you must show your Pitti Immagine entrance ticket. We recommend using this car park to avoid traffic problems close to the fair itself.

Click here for the track

Bus Navette

A free shuttle bus service will run between the Fortezza da Basso and the main hotels, visitor car park and Florence airport. 

Click here to download the map and the timetable

Where to stay

Pitti Immagine in collaboration with Destination Florence Convention & Visitors Bureau offers a selection of hotels in Florence for Pitti Immagine's visitors.
To reserve your stay you can start your research here.


Pitti Connect

Pitti Connect is the platform that transfers the energy, creativity, expertise, contents and narrative of Pitti Immagine to the digital universe.

A meeting point, a networking and business tool for specialized buyers that offers an opportunity for research and discussion, for innovative input and for scouting while
browsing smoothly through a select digital space animated by unique multi-channel editorial contents.

Please check this video for instructions on  navigation: Explore Pitti Connect's contents from the exhibitors' list by logging in with your personal MyPitti/PittiSmart credentials.
If you need assistance in retrieving your credentials, please contact mailing@pittimmagine.com

Access to exhibitors' showrooms is reserved for specialized buyers and is subject to  authorization of the exhibitor.
Below are the business categories that can access this service:
- Boutiques, retail stores, chain and department stores
- Multi-brand online stores
- Import/export companies and distributors
- Buying offices
- Representatives and showrooms

For other categories (suppliers, clothing producers, mono-brand stores, designers and style departments, consultants and other participants) it will be possible to browse the
exhibitor lists and discover the companies participating in Pitti Connect.

ARE YOU A NEW VISITOR? Click here to register.
To finalize the registration you will be required to provide your company's documentation.
For more information please don't hesitate to contact us at  [email protected]