Florence has long held a particular place in the English imagination, from the days of the Grand
Tour, when young British artists and aristocrats travelled through Italy. In pursuit of learning and
inspiration, the centuries-long relationship between the English and the city of Florence has been
shaped by a shared appreciation for artistic expression and the art of the classical – a sensibility
that feels deeply resonant within the world that Alfred Dunhill built. There is an enduring love story
in that Anglo-Florentine exchange: the restraint and rigour of English style set against the artistry
and elegance of Florence.

Pitti Uomo holds a singular place in menswear, and it is a great honour to be invited to present the
collection here. To bring our cutting edge classicism to Florence, within a forum that has played
such an important role in celebrating the art of menswear, feels especially meaningful.

— Simon Holloway, Direttore Creativo di dunhill

Some houses embark on a new chapter without the need for overt revolutions. Working from a vision that is both personal and deeply attuned to the dunhill ethos, Creative Director Simon Holloway is reshaping
the wardrobe of the contemporary gentleman, exploring the tension between refinement and casual elegance. His masterful reinterpretation of British tailoring is rooted in the House’s rich and living heritage, the distinctive language of traditional English menswear, exceptional materials, and British and Italian craftsmanship. Mastering the rules of etiquette, respecting their codes, and still feeling free to break them with style is a distinctly British attitude. It is one we sought to capture in the Pitti Uomo advertising campaign, where an impeccable suit, worn with gentlemanly nonchalance, is given a punk edge that adds irony, individuality, and desire.

Precise in his choice of aesthetic references and understated in his allusions, season after season
Holloway pushes his exploration further, bringing together a sense of casual elegance and masculine sophistication that is tailored to a life well lived. The reinterpretation of House heritage becomes something instinctive and personal – modern and irresistible. It is celebrated through events that rank among the most compelling on today’s fashion calendar, with cinematic settings and casting.
Pitti Immagine extends its invitation to a talent capable of making a lasting mark on menswear and
redefining the codes of the classics – an invitation reserved for some of the most significant names
in global fashion.

— Francesca Tacconi, Special Events Manager at Pitti Immagine