Chinese contemporary menswear returns to the Fortezza da Basso thanks to CHINA WAVE, the special area resulting from the partnership between Pitti Uomo and the China National Garment Association. The Costruzioni Lorenesi spaces will host the brands and designers selected for “CHIC In Pitti Uomo”, an initiative with which CHIC (China International Fashion Fair) wants to promote Chinese brands that stand out for their quality and aesthetics.

CHINA WAVE, the title-theme chosen for this special participation, will offer a selection of excellent Chinese brands in contemporary menswear. Here are the brands already confirmed for this edition: Baoge, Beekite, Call It a Pure Day, Canotwait_, Label·U, Sewmod, Something Store*.