CODE Korea embodies the essence of Korean culture, fashion, design, and experience. As the guest nation of this edition of Pitti Uomo, and promoted by the Korea Creative Content Agency — which supports the global expansion of K-pop, K-drama, webtoons, and other Korean content — CODE Korea will present not only fashion, but also a broad showcase of contemporary Korean culture within the Polveriera space.

The brands featured in the special CODE Korea project will be Ajobyajo, Finoacinque, Jagoryu, Montsenu, Ordinary People, Okiiolounge and Valoren.
These brands will engage in networking with global buyers and showcase K-fashion’s industrial potential worldwide by presenting innovative technical fabrics and digital content.