GUESS has chosen Pitti Uomo to launch its new men's collection for GUESS Man.
The setup will feature an elegant and modern aesthetic, with neutral tones and bright lighting. The space, enhanced by warm wooden elements and luxurious finishes, will create an inviting and sophisticated atmosphere that highlights style and elegance.
A refined showcase that underscores GUESS’s commitment to elevating its brand positioning strategy and expanding its portfolio of high-quality apparel, accessories, fragrances, eyewear, and watches designed specifically for a male audience.
Alongside GUESS Man, GUESS JEANS will also be featured. This West Coast American lifestyle brand is rooted in 40 years of denim history. Under the direction of Nicolai Marciano, the brand reinterprets its legacy with a strong commitment to innovation and sustainability.
The setup will feature an elegant and modern aesthetic, with neutral tones and bright lighting. The space, enhanced by warm wooden elements and luxurious finishes, will create an inviting and sophisticated atmosphere that highlights style and elegance.
A refined showcase that underscores GUESS’s commitment to elevating its brand positioning strategy and expanding its portfolio of high-quality apparel, accessories, fragrances, eyewear, and watches designed specifically for a male audience.
Alongside GUESS Man, GUESS JEANS will also be featured. This West Coast American lifestyle brand is rooted in 40 years of denim history. Under the direction of Nicolai Marciano, the brand reinterprets its legacy with a strong commitment to innovation and sustainability.