HIGHLIGHTS @ Pitti Uomo 103
Edition 103
The Fortezza da Basso and Florence become the platform for launching previews, projects, important anniversaries and special collaborations. Here is a series of previews and special participations on stage in January:
A preview of the new concept stores, new licenses, and new partners   

Bikkembergs returns to Pitti Uomo in the Sala della Volta, which on the occasion will be set up as the new concept store conceived for the next monobrand openings: a tactile mix that plays upon metallic surfaces, white lacquering, the logo of the maison, and a touch of sporty blue. The brand will present all the new FW23 collections and some of the new licenses that have already become part of the Bikkembergs world, including for example Calzaturificio Rodolfo Zengarini and Principe. At the same time, the FW23 collections of a new partner will be exhibited.  
Novelties from the FW23 collection and a photocall at the Fortezza
On the occasion of Pitti Uomo 103, Ecoalf presents its FW23 collection made up by 60% single-material fabrics, a feature that will allow the clothes of the collection to be easily recycled, without ending up in a landfill. Among these, are iconic overcoats in 100% recycled polyester and the items from the premium Ecoalf 1.0 line, which use merino wool 100% derived from the ancient practice of transhumance. During the days of the show, the brand will also launch the photocall “Because There is no Planet B”, with the aim of inspiring change and increasing awareness about the need to protect our planet. Visitors will have the chance to participate in a special Give Away from the Because collection. 
celebrates the 75th anniversary of the brand with 3 special projects:
  • Nigel Cabourn X Holubar. The Guru of heritage Nigel Cabourn has joined Holubar in an absolutely innovative project that he will present himself in the I GO OUT section: the Orange Label, developed together with the Holubar team, is a non-traditional reinterpretation of the brand’s iconic items, representing the top-of-the-line of the collection, both for its unconventional silhouettes and use of extremely sophisticated materials, reserved for a limited number of retailers worldwide; 
  • Denham X Holubar. Jason Denham and his team have developed a project that positions itself at the crossroads between fashion and function, a mini collection that combines the outerwear know-how of Holubar with the expertise of Denham The Jeanmaker in trousers and jerseys, for a unique look that immediately recalls the outdoors, but in a completely unconventional way. 
  • Vibram X Holubar.  Vibram and Holubar - already partners in North America during the Fifties – have developed a technical shoe based on the archive of both brands. The result is an interchangeable ankle boot characterized by a futuristic look and incredible practicality, which is once again reserved for just a few select retailers worldwide. 
Outerwear Collection Launch
Piquadro debuts its outerwear collection at Pitti Uomo, a functional, technical and comfortable "slasher" garments collection designed by Israeli Art Director Yossi Cohen.
SUPERDUPER feat. Lorenzo Jova 
Following the success of the special collaboration launched in conjunction with the Jova Beach Party tour in the summer, SUPERDUPER presents a new creative project with Lorenzo Jovanotti at Pitti Uomo. A real collection where the hat is kaleidoscopically declined in all its forms and nuances, a six-handed creative journey fueled by a shared vision and mutual respect.
From Heritage to Future
Pitti welcomes Jeckerson's A-W 24 collection, which captures the needs of the present with its evolving iconic 5-pocket trousers. A contemporary architectural, photographic, and aesthetic language will reveal the brand's new attitude. Italian craftsmanship, shapes, volumes, fabrics, and washes are enhanced by a refined color palette for a reinvented concept of relaxed elegance. The future of Jeckerson begins at Pitti.
WP. LAVORI in corso presents Filson, Blundstone and Spiewak
At Pitti Uomo 103, the international group WP. Lavori in corso takes us on a journey into tradition with historic American brand Filson's FW23 collection, a symbol of durable and functional outdoor clothing, along with Blundstone footwear and the proposals of Spiewak, another iconic American workwear brand.
MAC JEANS debuts at Pitti Uomo
The "designed in Germany, loved worldwide" fashion label MAC JEANS brings 50 years of quality, great fits, style, and responsible resource use to Pitti Uomo 103. Recently named a finalist for the German Sustainability Award, an award with a European scope, the company has consistently introduced innovative products and experimented with resource-saving raw materials. A market leader in the field of trousers, the heartbeat at MAC is denim.
The evolution of the Ciesse Piumini world: iconic garments with a contemporary twist
Ciesse Piumini returns to Pitti, telling its story from the beginning with iconic garments. A contemporary offer will bring together performance, technology, adventure, challenge, and discovery. Nature inspires the collection with fabrics and colors that reflect the earth's shades, adapting perfectly to urban adventures.
The new Berlin-inspired collection and a special recycled cashmere capsule 
The premium Swiss brand Windsor, with a 130-year history, offers a sophisticated symbiosis of timeless contemporary design, impeccable fits, and exceptional fabrics. Windsor will present its new FW23 collection during Pitti Uomo, inspired by Berlin's unique atmosphere and rebellious, creative spirit – “the coolest city in the world” – along with its new Windsor. x Black Noir collaboration, which focuses on upcycling and sustainability through a unique recycled cashmere knitwear capsule collection.
The premium “Made in New Zealand” menswear brand returns to Pitti Uomo to present its new collection and world with a special presentation: an experience totally centered around wool, in collaboration with Woolmark, which will project the show’s public into the sheep farms located high up in the mountains of New Zealand.  

Among the important brands returning to Pitti Uomo 103 
It is a testament to Pitti Uomo's international vocation that reference brands of the menswear and fashion world return to this edition, including:
Altea, Begg x Co, Gloverall, Edward Green, Heschung, Hestra, Hettabretz, Inis Meáin, Mey Story, Rossignol, Tricker's, Yves Salomon.