For the first time, ICECREAM is participating in Pitti Uomo, and will showcase its SP26 collection in a standout location within the Cortile del Teatrino, where an immersive and creatively charged space will reflect the brand’s bold visual identity and irreverent spirit.
Founded by Pharrell Williams and NIGO in 2003, ICECREAM has become known for its distinctive mix of graphic storytelling, playful nostalgia, and streetwear innovation, pushing boundaries within contemporary menswear.
The SP26 collection represents a new chapter in the ICECREAM narrative — staying true to the brand’s DNA of bold graphics, iconic silhouettes, and nostalgic motifs. Key pieces include the Running Dog denim and signature tracksuits, which remain global bestsellers and community favorites season after season.
ICECREAM’s debut at Pitti Uomo marks a significant step forward in the European journey of the brand, which is currently stocked in top-tier retailers such as Selfridges, Smets, Ounass, Harvey Nichols, De Bijenkorf, Samaritaine, and END Clothing.
The SP26 collection represents a new chapter in the ICECREAM narrative — staying true to the brand’s DNA of bold graphics, iconic silhouettes, and nostalgic motifs. Key pieces include the Running Dog denim and signature tracksuits, which remain global bestsellers and community favorites season after season.
ICECREAM’s debut at Pitti Uomo marks a significant step forward in the European journey of the brand, which is currently stocked in top-tier retailers such as Selfridges, Smets, Ounass, Harvey Nichols, De Bijenkorf, Samaritaine, and END Clothing.