Knees Up Running Space @ Pitti Uomo 107 is the name of the project created in collaboration with Knees Up. It will take shape within the I Go Out section with a special space that captures one of the most significant cultural and social trends of recent years: the passion for running, an activity that brings together communities and promotes both an active lifestyle and style. 

Knees Up is a multifunctional space born in London at the intersection of fashion, running, and events. It serves as both a physical and digital destination: a café, bar and shop featuring a curated selection of young and exciting brands, while also providing a place for meets, classes, talks, and fashion launches. 
At Pitti Uomo 107, the Knees Up presentation  will serve as a gathering spot for those looking to experience and explore a unique take on the contemporary running scene. The space will showcase a carefully curated selection of emerging and established brands from around the world. On display will be accessories and apparel with unique features, symbolizing the latest shift inrunning, design, and style.