Knees Up Running Space @ Pitti Uomo 107 is the name of the project created in collaboration with Knees Up. It will take shape within the I Go Out section with a special space that captures one of the most significant cultural and social trends of recent years: the passion for running, an activity that brings together communities and promotes both an active lifestyle and style. 

Knees Up is a multifunctional space born in London at the intersection of fashion, running, and events. It serves as both a physical and digital destination: a café, bar and shop featuring a curated selection of young and exciting brands, while also providing a place for meets, classes, talks, and fashion launches. 
At Pitti Uomo 107, the Knees Up presentation  will serve as a gathering spot for those looking to experience and explore a unique take on the contemporary running scene. The space will showcase a carefully curated selection of emerging and established brands from around the world. On display will be accessories and apparel with unique features, symbolizing the latest shift inrunning, design, and style. 
Featured brands: Alex Zono // Kuta Distance L.AB // Nnormal // Portal // Raide Research // Soar // Tiempos™ // Unna