Pitti Uomo x Lane Crawford in Hong Kong

Pitti Uomo x
Lane Crawford in Hong Kong

News

Edition 107

11.07.2024

Pitti Uomo is landing in Hong Kong with a special collaboration with Asia's leading multi-brand luxury retailer, Lane Crawford.
From September 20 to October 8 at Lane Crawford IFC Mall and from October 4 through early November at Lane Crawford Canton Road, Pitti Uomo will guest curate three themes inspired by three sections of the Florence-based menswear trade show: Fantastic Classic, Futuro Maschile, and I Go Out.
The collaboration between Pitti Immagine Uomo and Lane Crawford marks a celebration of Italian craftsmanship, menswear technology, and an eye for coveted style, not only through selected ready-to-wear and accessories, but also exclusive in-store pop-ups, events, and personalized services.

CURATED THEMES

Fantastic Classic
An innovative and contemporary evolution of timeless looks through iconic Made in Italy brands, celebrating the highest expressions of international tailoring.
Featured brands include Borsalino, Brunello Cucinelli, Doucal's, Eton Shirts, Fox Umbrellas, Herno, Piacenza 1733, and Stefanobigi.

Futuro Maschile
A journey through the most cutting-edge looks in contemporary menswear.
Featured brands include eight Japanese labels under the J∞QUALITY FACTORY BRAND PROJECT and the independent Japanese footwear brand Regal.

I Go Out
Modern trends combine style and performance for the outdoors, sports, and travel.
Featured brands include Flower Mountain, Goldwin, Herno Laminar, and Norda.

IN-STORE HAPPENINGS

Lane Crawford IFC Mall
September 20 - 22, 2024

Fantastic Classic:

Brunello Cucinelli: The brand's master tailor and design consultant will introduce the latest AW24 arrivals across Vicuña coats, suits, blazers and shirts.
Borsalino: A tailor-made service that begins with selecting the brim style, felt, color, and hatband options and is finished with an initial engraving on the hat's bow.
Doucal's: An artisanal made-to-order service for loafers and derbies with antique finishing options and initial personalization.
Eton Shirts: Renowned for its century-long expertise in shirt-making, Eton will offer bespoke collar and cuff options.
Fox Umbrellas: Made-to-order possibilities include choosing from classic wooden handles or those adorned with metal animal heads.
Herno: The Italian outerwear brand offers initial personalization across a range of its trademark practical yet cutting-edge fashion.
Piacenza 1733: The brand presents an exceptional knitwear and scarf customization service, along with selected items available for pre-order.
Stefanobigi: Mr. Stefano Bigi will present a made-to-order service for ties and bowties, which includes a selection of new seasonal fabrics and customization options for silk linings and initial embroidery.

Lane Crawford Canton Road
October 4 - 6, 2024

Futuro Maschile in collaboration with J∞QUALITY FACTORY BRAND PROJECT:

Talk Show with Hirofumi Kurino: In conversation with Kurino-san, a senior advisor for J-Quality who is regarded as a "fashion oracle" by industry insiders.
Styling by Hiroshi Ozawa: The celebrated Japanese stylist, known for working with renowned fashion magazines, will provide styling services for shoppers.
Sunline Made-To-Measure Workshop: Sunline, part of the J∞QUALITY FACTORY BRAND PROJECT, will offer made-to-order services alongside demonstrations of hand-sewing techniques by a master craftsman.
Cutting Experience and Handmade Workshop: In this artisanal workshop, customers can discover Balancircular, a unique material by J∞QUALITY FACTORY BRAND PROJECT, and craft their own Mizuhiki pin, a stylish jacket accessory.