Making its first-ever appearance at Pitti Uomo, Paradox is a consortium that creates and promotes brands with the aim of telling stories about the world of sport through carefully curated capsule collections.
This June, the spotlight is on RAQUEDO, a brand inspired by classic tennis style.
Located in the Futuro Maschile section on the Attic Floor, the brand presents a journey back to the 1930s with a "retro-modern" collection of all-white garments and accessories. Bridging past and near-future, RAQUEDO reinterprets casualwear codes by blending sportswear archetypes with a quiet luxury aesthetic, combining artisanal tailoring with cutting-edge techniques and pairing premium yarns with genderless fits.
Located in the Futuro Maschile section on the Attic Floor, the brand presents a journey back to the 1930s with a "retro-modern" collection of all-white garments and accessories. Bridging past and near-future, RAQUEDO reinterprets casualwear codes by blending sportswear archetypes with a quiet luxury aesthetic, combining artisanal tailoring with cutting-edge techniques and pairing premium yarns with genderless fits.