Pitti Uomo 111:
Over 700 Brands and What's New Across the Show
News
Edition 111
12.11.2026
From contemporary tailoring to streetwear, from outdoor apparel to niche fragrances. Over 700 brands, including established names, emerging labels, and new exhibition projects.
From January 12 to 15, Pitti Uomo returns to the Fortezza da Basso with over 700 international brands showcasing their new Fall/Winter 2027–2028 collections. Four days bringing together the world's leading buyers, influential media, and key players in the global menswear and lifestyle scene in Florence.

The exhibition spans the tailoring and refined elegance of Fantastic Classic, the style experimentation of Futuro Maschile, the sportswear of Dynamic Attitude, and the unconventional aesthetic of Superstyling. Rounding out the lineup are I Go Out, dedicated to contemporary outdoor apparel, and Hi Beauty, which explores the world of niche fragrances.

New this season is A New Wardrobe, a new section dedicated to emerging independent brands that combine creative exploration with commercial potential. Conceived as an incubator for the next generation of menswear labels, it makes its debut on the Top Floor of the Central Pavilion, with an exhibition design by creative studio Archivio Personale.

I Go Out continues to evolve, building on its collaboration with Vanish, the independent magazine dedicated to outdoor culture, which began at the previous edition. The section brings together established brands and emerging international labels exploring the intersection of performance, fashion, and nature.