The theme of 'Pitti Games' perfectly aligns with the optimistic climate that surrounds the opening of the upcoming fairs. This is why we have envisioned Fortezza da Basso as a giant gaming table, where we can have fun, take risks, bet on ourselves and our strategies, consider our opponents and partners, step out of our comfort zones, and take a few daring moves. Reflect, spread out, bluff perhaps, shuffle, mix, put down the cards. In short, games give us a lot of input, in life and in our work.

— Agostino Poletto, general director of Pitti Immagine

I imagined that the upcoming fairs could open as an invitation to the Pitti community to play their own game. A kind of inclusive operation that - from cards to checkers transformed into graphic signs - would tell different strategies and modes. Of course, the reference to textiles is constant: checks, zig zags, and vertical lines are broken down and recomposed in the fair scenario.

— Angelo Figus, creative director