Promas French Menswear Fédération and DEFI supports French style at Pitti Uomo 102
Editorial
Edition 102
18.05.2022
Discover French menswear and Promas LIST, the new platform connecting brands and buyers
Dedicated to promoting the international development of the French menswear industry, the Promas French Menswear Fédération and DEFI are supporting a selection of 15 brands in their participation in Pitti Uomo.

Promas has also created a new platform to facilitate the search, discovery, and connection with French menswear companies: promaslist.com

By providing information about the men's fashion labels featured, their new collections, and contact information, the platform facilitates business connections and exchanges between buyers and brands, offering 24/7 support and international visibility.  

At Pitti Uomo 102 (14-17 June 2022, Florence), Promas is supporting the participation of: (L’Egoïste), Apnee, Bernard Zins, Chapal, Jagvi, Lords And Fools, Maison Labiche, Maxime Simoens, Mworks, Noyoco, Olow, Pyrenex, Rivieras, Ron Dorf and Vicomte A.
(L’EGOÏSTE)
A sporty chic brand that interprets fashion as an adventure through time. Dynamic styles with a hipster touch for an authentic total look, unique collections and limited editions. With a focus on sustainability at every level of the supply chain.
APNEE
Ocean-focused and Paris-based, Apnée’s ambition is to offer a modern and more sustainable approach to men’s swimwear. 100% recycled swimshorts made from plastic waste collected in the Mediterranean Sea. Graphic prints and sophisticated colours.
BERNARD ZINS
The history of the House begins in 1967, in the heart of Le Marais, in Paris. With a visionary mindset, the founder Bernard Zins puts industrial power and precision at the service of quality and know-how for industrially tailored luxury pants. Through the mix of tradition and modernity, the current artistic direction of the brands plays with the house codes and style.
CHAPAL
Heritage craftsmanship luxury. Traditional French manufacture since 1832 specialized in luxury leather garments and accessories. Leathers and garments are entirely handcrafted in Chapal and distributed all over the world. Beside its ready-to-wear expertise, the offers an exclusive made-to-measure and bespoke experience combining craftsmanship, expertise and art.
JAGVI Rive Gauche
Based in Paris, in the Saint Germain des Prés area, JAGVi is marked by a double origin: the French elegance and image of Paris, and the essential Scandinavian design. Committed to current social issues, the brand is using only organic cotton or recycled fabrics.
LORDS & FOOLS 
Quintessentially French luxury, the Maison combines tradition and modernity by selecting its materials in the best French and Italian laboratories. Natural, beautiful, and precious, the garments stand out for their balanced combination of style and precision of cut every season.
MAISON LABICHE
From its very first steps, Maison Labiche has been rooted in the will to create with its hands. It resulted in a special typography and a hand-embroidery on quality t-shirts to bring a popular product and a touch of couture together. It’s not lifestyle: it’s simply life.
MAXIME SIMOENS 
Timeless designs with a modern sensibility. The goal is to create a wardrobe that will remain wearable and accessible in the long run. Designed to overcome stereotypes, each piece expresses the values of femininity and masculinity by combining classic and contemporary elements.
MWORKS
A Paris-based laboratory brand that combines clothing and art projects, using sustainable  solutions and innovations, sourced from across Europe. An open hub for collaboration, inspired by architecture and the modern evolution of lifestyle, to propose a conscious fashion wardrobe.
NOYOCO
Founded in 2015, this Parisian label revolves around a unisex wardrobe and a desire to promote a different lifestyle. An effortless aesthetic with a strong commitment for models designed to last, not only for their timeless styles and sophisticated cut, but also for the premium materials used.
OLOW
French clothing brand, founded by two friends, whose collections are an invitation to travel, to discover, to meet new people and new artists. Collaborations – with the likes of Jean Jullien and Steven Harrington – are the essence of the brand. The entire production is ethical and located in Portugal.
PYRENEX
Pyrenex has been producing down jackets with feathers from the best farms in the south-west of France for over 160 years. The combination of this know-how with a perfect control of the production process guarantees the quality and traceability of the products. The uniqueness of each garment is the result of a traditional eco-friendly supply chain.
RIVIERAS
Originally worn in the 1950s on the Costa Blanca, espadrilles Rivieras combine simplicity and elegance. Redesigned in the original spirit, they can be worn as a modern classic. Whether they are in the sun or the shade, on the beach or in the city, day or night, they accompany us wherever we go.
RON DORFF
A discreet reinterpretation of the most iconic men's silhouettes, including sportswear, loungewear, underwear and swimwear styles. A premium collection inspired by athletic heritage. Versatility also plays a role, with garments that can be easily worn at home or in the gym.
VICOMTE A.
Created by a viscount, the brand cultivates a distinctive elegance, rooted in French tradition. Chic and casual at the same time, it is characterized by colorful, well-finished details on fine materials. The focus is on full-color polo shirts for a wardrobe that makes fashion an art form.