The 105th edition ended with great results: growing numbers for foreign buyers (+4%). Overall buyers reached 13,000 visitors, and the total visitors were around 20,000.
If the men's fashion system had to strike the blow immediately at the start of 2024 from Pitti Uomo n.105 arrive really positive messages: in the pavilions, the stands, in the city, at special events, here in Florence we recorded a widespread, great energy - also the result of the warm personal interactions that are established when an international community of interests and culture comes together in a spatial and temporal unity - and together, the desire of all professionals to concentrate on the factors considered decisive for the success on the markets. I am referring to the quality of the collections and the companies' commitment to adding new styles and/or materials each season in tune with new consumer trends; to the ability of the best retailers and buyers to select orders according to curatorial logics that integrate - without subordinating themselves - with commercial needs, thus giving opportunities and visibility to experimentation, to new generations, to fashion research. And I also think of the media which here finds a complex and articulated event on different levels - of which they always return vivid and engaging images and stories. For our part, as organizers, the work consists in maintaining vital this dynamic balance, inside and outside the Fortezza da Basso, between the exhibition offer and special projects - and then in proposing an international platform that legitimizes even more the strength and the prestige of Italian fashion. We hope we succeeded this time too.
, CEO of Pitti Immagine