The brand’s winning formula combines the distinctively Italian values of quality, technology and creativity. Founded in 1976, inspired by sportswear and by the founder's passion for the sea, Paul & Shark is a lifestyle symbol in the high-end market today, not only in Italy but in over 70 countries, with its men's, women’s and children's collections, and an accessory collection. The brand can be found in 2,000 multi-brand stores, and its 225 monobrand boutiques are located in the most exclusive shopping streets in the world — in Via Montenapoleone, Milan and Faubourg Saint Honoré, Paris, as well as in Madison Avenue, New York and Regent Street, London, to name a few. Andrea Dini, third generation of the Dini family, is at the helm, acting as president and managing director. The brand focuses on cutting-edge technology and on constant research regarding materials and styles; its collections are characterized by performance and comfort, blending craftsmanship and high tech. In 2012, Dama became a certified green company, by installing solar panels at its headquarters: these panels currently cover approximately 15% of the company's energy needs.