Song Ta is a renowned Chinese conceptual artist, as well as an art curator and the director of Fei Arts. He used to be the consultant of various Chinese famous art institutes. In 2019, he became the first artist/curator transformed into fashion designer in China. Song Ta specializes in using facetious yet staggering conceptual art to challenge the boundaries of our imagination. He was named “The Chinese Donald Trump” by art institutes in China. SONGTA, the first Chinese fashion house encompassing men/women ready-to-wear, accessories, and jewelry, was established by designer and artist Song Ta in Shenzhen, 2019, being the first conceptual artist/curator transformed to fashion designer. The house specializes in creating unique characters and images with bold and radical style, by incorporating the hilarious and speechless Song’s culture with conceptual art, to define a chic yet cult dressing style. Based on the controversial contemporary cultural standpoints, content production, and marketing strategy, SONGTA infuses serious social science into fashion design and it is the first trendy luxury brand in China.