Brand Profile
AlphaTauri is the premium fashion brand founded out of Red Bull, which is establishing a new way in the clothing industry that intersects fashion and function.
It blends considered design and premium materials with textile innovations. The brand works with unique and innovative fashion technologies and collaborates with high-end experts around the globe to enhance everyday life through stylish shapes, innovative design and patented technologies, like TAUROBRAN®, an innovative 3-layer membrane which is waterproof and at the same time breathable, developed in cooperation with textile innovation leader Schoeller Textil AG from Switzerland; or the AlphaTauri 3D-Knits, made by the 3D-Wholegarment-Knitting-Machine from Japanese company Shima Seiki.
AlphaTauri – Fits Body and Mind