Brand Profile
The world of TELA GENOVA, which is inspired by the history of ancient Italian canvases, becomes the contemporary aesthetics. Thanks to innovation and research that enhance the functionality of denim, a heritage beyond generations.
The Tela Genova brand is closely linked to certain fundamental dates of the evolution of jeans: 1515, the year that dates back to the earliest evidence of the use of 'TELA DI GENOVA', or canvas of Genova, whose etymology derives from its own name: Genès "Jeans" and the 1930s continue to enhance the precious garment, including it in workwear and making it a recognizable 'brand' all over the world. So, for the SS22, the concept of Heritage is reinterpreted, living the evolution and experimentation.
Through this meticulous research of looking back into the past, the Spring Summer collection incredibly takes on a heritage-oriented lifestyle connotation, with a decisive, sober and refined passage. Fits and wearability are updated. The precious materials such as cotton and hemp chambray, linen canvases in both indigo and natural colors, and pure linen are used, therefore, these treasurous materials live a new life with a retro 1930s flavor.
Once again, Tela Genova fully communicates the concept of green dressing, using exclusively vegetable dyes without chemical agents and fibers from eco-sustainable productions so that recycled cotton provides a rustic and authentic look to selvedge fabrics.
The worker style, DNA of the brand, is told through the use of dry, raw fabrics, uncommon yarns, cottons and indigo linen where the "raw" look travels in parallel with the refined and clean flavor, making jackets, chinos and Bermuda shorts gritty and full of personality.
The experiments aren't only kept going forward, but they also explore wearability with technical fabrics such as ripstop, a resistant and light military-inspired fabric used to provide three-dimensionality to the garments, while the overshirts and t-shirts, inspired by sailors, are finished with real vintage treatments.
Colors are the basis of Tela Genova collections. And for the warm season, they start from the materiality of white to shades of the earth tones, up to the iconic vintage green and indigo in all its forms.
Once again, Tela Genova amazes by creating a ready-to-wear collection with a profound aesthetic sense and the unmissable workmanship, exclusively, Made in Italy.