Outerwear has undoubtedly become a big player in the realm of menswear  — be it through camping, hiking, or sailing, the first step towards ecological awareness may simply lie in rekindling our connection to the environment itself, all too frequently diluted by the stress and demands of urban life. 

For their latest collection, Paul&Shark have tapped into new sartorial narratives, all whilst remaining true to the brand’s DNA. Adding to existing sustainable initiatives, the SS22 collection features the Re-Cotton capsule collection crafted from yarns, developed with the innovative Ecotec process which allows to nearly halve the energy and water consumption necessary in manufacturing a T-shirt. Other production innovations include the introduction of Econyl nylon — a fabric generated from the repurposing of broken and used fishnets salvaged from the oceans. 

This season, honoring their enduring devotion to the preservation of the maritime kingdom, the Italian brand continues its collaboration with UK-based conservation charity The Shark Trust, with whom they are launching various expeditions to research, acquire data, and raise awareness on endangered shark species such as the Atlantic Ocean’s blue shark.