A discovery of the LVMH Prize through a film made specifically for the event and dedicated to the 9 finalists of the 2021 edition of the LVMH Prize, screened in the Renaissance-era Sala Ottagonale of the Fortezza da Basso, and the “Pitti Walk”, a fashion stroll between the city and the Fortezza, showcasing the creations of the designers: this project highlights the commitment of LVMH to young fashion designers.  

“We are honoured that the LVMH Prize has accepted our invitation. We wish to provide the best possible setting to the Prize and its finalists, showing alongside our special guest this year, Thebe Magugu, who won the LVMH Prize in 2019. Our ambition is to share knowledge of the talented young finalists with the Pitti Uomo community – exhibitors, buyers, the media and guests. We feel a lot of affinities with the spirit of the LVMH Prize: the dedication to the promotion and support of creativity, to global talent spotting, to diversity, to the interaction between fashion and the world, to the growing commitment to responsibility and sustainability, with a focus on the relationship between design, craftsmanship and industry. This is why we are delighted to welcome the LVMH Prize”, Raffaello Napoleone, CEO of Pitti Immagine, declares. 
 

The 9 finalists are:

 Bianca Saunders by Bianca Saunders (British designer based in London)
Charles De Vilmorin by Charles de Vilmorin (French designer based in Paris)
Christopher John Rogers by Christopher John Rogers (American designer based in New York)
Conner Ives by Conner Ives (American designer based in London)
KidSuper by Colm Dillane (American designer based in New York)
Kika Vargas by Kika Vargas (Colombian designer based in Bogota)
Lukhanyo Mdingi by Lukhanyo Mdingi (South African designer based in Cape Town)
Nensi Dojaka by Nensi Dojaka (Albanian designer based in London)
Rui by Rui Zhou (Chinese designer based in Shanghai)