The iconic number – expressed in a hundred different ways – will be the theme of the Pitti Immagine summer shows. A multiform graphic layout, created by designer Francesco Dondina, will color the Fortezza da Basso, involving the entire fashion community in an exercise onto creativity. An end and a new beginning together, in a single message.
“Pitti 100” is the title-theme of the summer editions of the Pitti Immagine trade shows. The idea first conceived and developed around Pitti Uomo, which has now arrived at its 100th edition, will then be extended to include Pitti Filati and Pitti Bimbo, expressing itself in the exhibition formats “100% Filati” and “100% Bambino”.
Designing the logo and graphics, which will characterize the Fortezza’s layout and the Pitti ad campaign, is Francesco Dondina, visual designer, teacher, and art director, who is the author of important projects in the fashion, design, and art and culture industries.
The logo of the three events will be based on a fixed element: the lettering PITTI, divided into two lines. The final “I”, through the elimination of a small space, will transform into the number “1” of 100.
The zeros, instead, will slightly overlap in an embrace that symbolizes the intersection between the physical fair and the Pitti Connect digital version, representing the dynamic element: graphically interpreted in a hundred different ways, they become icons of a system of combinations that, just like in a creative kit, interchange with one another, adapting themselves to the various needs of communication.
Designing the logo and graphics, which will characterize the Fortezza’s layout and the Pitti ad campaign, is Francesco Dondina, visual designer, teacher, and art director, who is the author of important projects in the fashion, design, and art and culture industries.
The logo of the three events will be based on a fixed element: the lettering PITTI, divided into two lines. The final “I”, through the elimination of a small space, will transform into the number “1” of 100.
The zeros, instead, will slightly overlap in an embrace that symbolizes the intersection between the physical fair and the Pitti Connect digital version, representing the dynamic element: graphically interpreted in a hundred different ways, they become icons of a system of combinations that, just like in a creative kit, interchange with one another, adapting themselves to the various needs of communication.
