GUDU was created in 2015 in Kyiv, Ukraine, and Lasha Mdinaradze, fashion designer originally from Georgia became the creative director of the brand.
GUDU puts emphasis on bright and self- sufficient looks, which require no accessories.
Lasha Mdinaradze likes to experiment with shape and colour, while also staying close to a tailored cut. GUDU designer calls his muse “a blue-blooded punk” and offers sensible and dramatic silhouettes.
"A woman is always in the centre of my attention, – says Mdinaradze, – I want to create to show her power and personality to the world”.