How to reach and win the New Chinese Consumer: a talk by Hylink Digital Solutions
Edition 102
Place of the event
UniCredit Theatre - Fortezza da Basso - Firenze
Date of the event
14.06.2022 12:00
On June 14, at 12.00 pm, within the UniCredit Theatre (Sala della Scherma), the Pitti Uomo community will have the chance to learn more about the opportunities offered by the fashion market in China, with a particular focus on engagement strategies to attract and win the new generation of consumers.

Yuan Zou, Head of Luxury & Fashion at Hylink Digital Solutions – the first digital agency from China – will present the talk “How to reach and win the New Chinese Consumer.”

Despite the geopolitical changes on the global scene concerning China, the country remains one of the most strategic and important markets for luxury and fashion brands. The new generation of consumers is very different from their predecessors and is driven by different motivations and psychological factors for their purchase decisions. To reach them, brands need to fully understand their taste and behaviors on different touchpoints and deploy appropriate strategies for each platform with relevant and attractive content to build long-term relationships and convert them into loyal consumers. 

Marta Casadei (Il Sole 24 Ore) will interview Yuan Zou to explore some of these behavior trends and how brands can build a winning narrative to attract this high-value consumer group.