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Nanamica, based in Japan, creates minimal, functional, and beautiful proposals that are environmentally friendly and wearable by people worldwide. In the FW2023/24 season, they aim to achieve comfort through a series of capsules inspired by different contexts of use, such as the Heartwarming Life-Tech Wear for creative urbanites and Home-Tech Wear for remote workers. The flagship capsule, One Ocean, All Lands, features a technological outfit mindful of marine pollution. It utilizes an all-natural fleece made with a combination of shaved wool on the exterior and organic cotton woven in Japan in partnership with PRISTINE, a leader in organic textiles. The color palette focuses on navy, adding natural colors and warm wool hues. Outwear in mustard and orange is also a key feature.
The creative team at Nanamica shares their thoughts on the One Ocean, All Lands collection:
“We must take action! Caring for the ocean means securing our future; let’s be aware of that. By utilizing the natural and organic qualities of materials, we've designed a pullover without buttons or fasteners, making it fully reversible and suitable to wear both inside and out.”
Nanamica is an outdoor-centric casual-wear label headquartered in Daikanyama, Tokyo, founded in 2003 by Eiichiro Homma, who brings 19 years of experience designing and marketing technical marine and outdoor wear.
Combing an authentic aesthetic with performance-driven construction, the company’s design team utilizes technical fabrics such as Gore-Tex, Pertex and Cordura to create a unique range of outerwear, tops, bottoms, bags and accessories for everyday life all around the world. Nanamica, translated as “house of seven seas” in Japanese, is influenced by sports, utility and marine aspects, winning it collaborations with the likes of The North Face Japan, Champion Japan, wings+horns, Clarks and Dr. Martens, while recruiting fans the world over.
Today, nanamica is carried in over 75 retailers in 23 countries, and operates four free-standing stores in Kobe, Fukuoka and two in Tokyo, each focusing on a different aspect of outdoor life.