Simone Pierattini Fammoni is the creator of the EMMA Firenze brand, specialized in the production of luxury items for dogs. The founding idea of the company is to create a complete line of made-to-measure clothing and accessories based on simplicity, attention to detail and careful research of precious materials normally used in "official" fashion. EMMA Firenze stands out for the utmost attention in all stages of production, from the conception of models and prototypes to the procurement of raw materials, from production to packaging, offering only unique, exclusive and unmistakable handmade products. All phases of the activity take place exclusively in the Florentine area, where art is combined with the excellence of the most refined craftsmanship in the world.
The thought of the Brand is to create a style for our life companions that is in symbiosis with ours: leashes like our belts, clothes like our tailored coats, sweaters like our handcrafted jumpers, bowls like our tableware design, toys like our furnishing objects. The materials used are the same that we find in the world of fashion and design: refined cowhide and ostrich leathers, suede, fabrics and yarns in cashmere and merino wool, classic materials of the Tuscan tradition such as Casentino cloth, glazed pottery worked on the lathe, solid brass accessories.
EMMA Firenze also stands out for its attention to eco-sustainability by adopting all those policies aimed at reducing the environmental impact, ranging from the choice of using only workers who operate at 'zero kilometer' to the use of very high quality but widely recyclable materials .
In conclusion, the philosophy of EMMA Firenze is based on a deep respect for our furry friends and their dignity and the choice to make use of the best Italian artisan tradition.