Brand Profile
Farmacia SS. Annunziata 1561 is a Florentine niche perfumery and premium-quality cosmetics brand. In 2021 it celebrated its 460-years anniversary introducing a renewed brand identity and new collections, featuring references to the brand’s storytelling and the Florentine handcrafting know-how. A clean and elegant packaging highlights the richness of the fragrances and cosmetic formulations, brought to life by a balanced mix of research and tradition.
Precious essences blend together to create the intense and unique aromas of the perfume line. Each fragrance tells a story inspired by Florence or ethereal evocative images. The collection features highly concentrated Eaux de Parfum and Parfums.
The room fragrances’ scents are inspired by the trade guilds that developed between the 12th and the 13th centuries (“Arti Maggiori” and “Arti Minori”), and evoke the colors and the aromas of Medieval Florence. Woody, sparkling, floral and fruity notes embellish houses and showrooms, taking you back to long-gone times and places.
The cosmetic line, through formulations designed to meet every skin and hair type's need, celebrates the art of self-care. Each preparation is deeply rooted in the past, but it also takes advantage of the most recent technologies and exclusive ingredients.
Farmacia SS. Annunziata 1561 confirms its on-going commitment to a sustainable use of natural resources by choosing to make a difference every day. No parabens or GMOs, no animal testing, glass over plastic, and certified sustainable paper are key to Farmacia SS. Annunziata 1561’s contribution to sustainability.