Drawing inspiration from the lush gardens of Lucca's villas and Made in Tuscany's renowned savoir-faire, ROVI LUCCA emerges as the luxury brand redefining the workwear concept. By infusing a touch of sophistication and effortless style, the brand creates a harmonious connection with nature, specifically catering to garden enthusiasts.

ROVI LUCCA is the brainchild of Italian designer Fabrizio Taliani, former head designer at Zegna, and Australian art director Bradley Seymour, previously acclaimed for his creative direction in prestigious magazines like Marie Claire and Esquire Italia. This collaboration has created a unique project that combines their expertise and vision seamlessly.

The brand will unveil its SS24 collection in the Futuro Maschile section as part of the Pitti Uomo itinerary.