This edition of Pitti Uomo marks the highly anticipated debut of DO™, the brand founded in Florence by designer Domenico Orefice with the support of Polimoda. DO™ will be showcased in the Futuro Maschile section, offering a unique and groundbreaking concept. It combines the tangible and virtual worlds, seamlessly blending garments, accessories, metaverse, and 3D elements.

One of the highlights of DO™ is the Hybridverse Bunker Experience, an immersive virtual platform that allows visitors to explore and shop in a futuristic setting. This experience truly embodies the brand's vision. The collection itself represents a fusion of sportswear, innovation, tailoring, and craftsmanship. These elements intertwine and merge without boundaries, creating a captivating and boundary-pushing showcase. It's a perfect celebration of the renowned Made in Italy craftsmanship.