Promas French Menswear Fédération and DEFI supports French style at Pitti Uomo 105
News
Edition 105
30.11.2023
In their continued effort to promote French fashion on an international stage, Promas French Menswear Fédération and the DEFI (Développement des Entreprises Françaises de l'Industrie de la Mode) organization join forces for the third time to support the participation of 29 French brands at the upcoming edition of Pitti Uomo 105, taking place from January 9 to 12 at the Fortezza da Basso in Florence. Featured in this lineup are both established and emerging names, including two brands making their debut at Pitti Uomo: Ouest Paris and Valette Studio.

As part of their broader commitment to fostering the global development of the French men's fashion industry, Promas has also introduced an innovative platform called Promas LIST. Seamlessly connecting buyers with French menswear companies, Promas LIST serves as the ultimate hub for discovering the latest trends, accessing detailed brand information, and establishing valuable connections.

Accessible at promaslist.com, this platform ensures 24/7 support and international visibility, paving the way for limitless possibilities in business collaborations. 
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AGAIN
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ALBUM PARIS
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AMERICAN COLLEGE USA
Two childhood friends turned the iconic Varsity jacket into a renewed contemporary reference and must-have.

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ARMOR LUX
Established in Brittany, France in 1938, Armor Lux is famed for its classic Breton Striped shirts and essential wardrobe pieces for men and women.

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BASK IN THE SUN
Eco-friendly men's collection with a strong maritime influence, inspired by both the heritage of sailor's clothing and urban fashion.

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BAZISZT
Shirts made from vintage or organic fabric inspired by travel and the Mediterranean. A bold visual statement about nomadism, hedonism and self-love.

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BERNARD ZINS
Establishing comfort as a rule of thumb, the House is dedicated to creating elegant and functional pants, of exceptional quality, to accompany every moment of life.
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BOMBERS ORIGINAL
Iconic bomber jackets blending military heritage with modern streetwear, adored by trendsetters and heritage enthusiasts alike.

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CHAPAL
Traditional French manufacture since 1832 specialized in luxury leather garments and accessories and perfectly combining art and craftsmanship.

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CORSO MILLE
Established in 2012, the brand represents the quintessence of chic through garments that combine elegance with unprecedented technicality.

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COLTESSE
Timeless and comfortable essentials to wear from Monday to Sunday. A nonchalant and eco-conscious wardrobe that calls for travel, encounters and lightness.

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DE BONNE FACTURE
Collections with lines and quality materials that last over time, infused with movements, personal stories, and connected to the workshops that made them.

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FIGARET PARIS
Founded in 1968, the brand excels in crafting the finest, most beautiful, durable, and comfortable shirts with unmatched expertise.
 
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GUNTHER
A wardrobe at the intersection of worlds - a hybrid aesthetic that brings together pieces inspired by streetwear and reinvented classics.

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HOMECORE
The first French streetwear brand, since 1992, offers clothes that make you feel good just the way you are.

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JAGVI
A brand with a core belief in ethical fashion. Its unique name reflects a blend of French elegance and essential Scandinavian design. 

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LE TEMPS DES CERISES
Since 1998, the brand masters unique techniques in jeans manufacturing, specializing in enhancing fits and perfecting stonewashing processes.

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LES GARÇONS FACILES
A Marseille-based French brand, founded in 2011, specializing in trendy, quality Jersey men's wear with a classic yet cool elegance.

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NOYOCO
Launched in 2015, this Parisian label offers clothes that are environmentally friendly, fairly priced and of sustainable quality.
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OLOW
Founded in 2006 in Montreuil by two long-time friends, Olow is a French brand emphasizing creative, ethical clothing and artist collaborations.

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OUEST PARIS
Raw denim, skate-inspired pieces, folk volumes, workwear details and durable fabrics. A cool and creative complete wardrobe.

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PAS UNE MARQUE
French Luxury RTW brand tailored for individuals who are innately curious, passionately engaged in the pursuit of knowledge, and do not bow to societal norms. 

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PATROUILLE DE FRANCE
The brand embodies the excellence and values ​​of the Acrobatic French Air Force, reflecting the pilots’ elegance, finesse and mastery.
 
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SERAPHIN
One of the last remaining French menswear luxury leather ‘manufactures’ to use traditional artisanal skills, operating from historic workshops on the Quai de Valmy.

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THE HIDEOUT CLOTHING
Launched in 2018 in Trinidad and Tobago, the brand sits where inner-city youth culture and international streetwear intersect.

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TRUE TRIBE
Parisian fashion house specialized in forward-thinking menswear essentials, redefining the codes of conscious fashion by supporting traceable and ethical practices.

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VALETTE STUDIO
Cool tailoring inspired by the great classics of the men’s wardrobe, who expressed in a deliberately non-genre manner.

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VERYRARE
Mixing street & couture, with a museum twist, Raf Reyes’ brand is making art wearable and democratizing what’s otherwise unaffordable.

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YVES SALOMON
The Yves Salomon style never strays from its timeless elegance, characterized by "quiet luxury”, with an emphasis on comfort and softness within a restrained color palette.

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