Brand Profile
BIKKEMBERGS @ Pitti Bimbo
Bikkembergs is a brand that finds its creative inspiration in the fusion of fashion's sensuality and the strength of sports. Founded in 1986 by its namesake designer and member of the avant-garde fashion collective known as the "Antwerp Six," the brand has developed over the years a style that exudes uncomplicated self-assurance.
Its design philosophy is based on the harmonious integration of fashion and sport, combining technical materials with high-quality tailoring elements to create a unique style that merges functionality and aesthetics. One of the brand's key points is the pioneering use of innovative materials, resulting in iconic pieces such as the famous SOCCER shoes, inspired by football footwear, and jogging pants. Bikkembergs designs are known for their distinctive details, such as contrasting stitching, innovative materials, and bold graphics, giving them a unique and recognizable character.
The brand's motto, "Mens sana in corpore sano," translated from Latin as "a healthy mind in a healthy body," reflects a fundamental principle for Dirk Bikkembergs. This motto aligns perfectly with his philosophy, emphasizing the importance of balance between physical and mental health. For Bikkembergs, clothing is not just a matter of aesthetics but also a crucial element for overall well-being. His pieces aim not only to enhance outward appearance but also to promote comfort and functionality to support an active and healthy lifestyle.