What we do: 

We are a French menswear brand. For our collections, we select the finest European materials and the most precise craftsmanship. We have always worked directly and without intermediaries with the best production workshops.
Our vision of a refined, assertive style is achieved through the creation of pragmatic, minimalist garments; we love subtle, half-tone colours. Our aim is to strike the right balance between iconic menswear essentials and trendy pieces.

Behind the brand : 

We are Theo and Pablo, two brothers who took over the reins of the Lafaurie brand in 2018, a sleeping beauty founded in 1991. Since then, we have always continued reinventing and developing the brand while staying true to their heritage. We draw inspiration from our history, our neighborhood of Saint Germain in Paris, the cities where we have lived, the people we have met, and especially the French creative and artistic scene.

Our manufacturing philosophy :

For 30 years, we've been nurturing precious ties with our customers and partners. We share with them a love of beautiful fabrics and a culture of craftsmanship. Our products tell the story of a deep-rooted heritage. As true partners, they are committed to making our production as socially and environmentally responsible as possible. That's how we've managed to keep our wardrobe both demanding and affordable.


Our business model: 

We own 12 shops in France, and our products are available worldwide through our online platform. We have strong growth in France and the United States and aim to develop a network of selective and specialized distributors. Our wholesale strategy is to be one of the most affordable brands in a selective luxury and premium environment.