J∞QUALITY returns, with special consulting by Mr. Hirofumi Kurino. Led by the Japan Apparel and Fashion Industry Association (JAFIC), the project promotes high-quality Japanese apparel while supporting the textile and garment manufacturing regions. Through the "J∞QUALITY Factory Brand Project" (JQFBP), selected factories collaborate to create collections for the global market. For this edition, Mr. Masato Koyama, designer and founder of the brand Heugn, returns as design director.