presents the new sneakers
PRO-Keds makes its debut at Pitti Immagine Uomo in the Sala Ottagonale - Area Monumentale - unveiling its new sneaker offering for Spring/Summer 2026.
Founded in Boston in 1949, PRO-Keds has spanned generations, accompanying sports legends, hip-hop icons, and urban movements that have shaped American culture. Seventy-five years since its founding, the brand returns to the global stage with a bold new voice, driven by the vision of Patrizio di Marco and Jay Schottenstein: a narrative that weaves together the strength of its heritage with the energy of the present.
For Pitti Immagine Uomo, the brand invites visitors into an immersive experience where sneakers, art, and cutting-edge technology converge to express a new vision of lifestyle, culture, and innovation.
Founded in Boston in 1949, PRO-Keds has spanned generations, accompanying sports legends, hip-hop icons, and urban movements that have shaped American culture. Seventy-five years since its founding, the brand returns to the global stage with a bold new voice, driven by the vision of Patrizio di Marco and Jay Schottenstein: a narrative that weaves together the strength of its heritage with the energy of the present.
For Pitti Immagine Uomo, the brand invites visitors into an immersive experience where sneakers, art, and cutting-edge technology converge to express a new vision of lifestyle, culture, and innovation.