Duren is a men's brand with the concept of "inner sexually attractive".
Story of the brand
2013 Founded by Producer Masaaki Matsukawa & Designer Kohei Okamoto. First collection announced in Italy and Paris
2018 Opened the first store in Marais, Paris, France
2019 Open concept store in local Kyoto
Crinkle Leather period 2013~; Brand standard designed with original shape memory material made by crimping thin cowhide and aluminum foil.
Jeter period 2019~; A series featuring street art with icons of world designer brands and luxury maison icons
Emergence period 2020SS; A series that depicts the process of being reborn from a pupa to an adult. 3D design with sketches still in the image stage
Cloudy Leather period 20.21AW; A series of small leather goods made from a material clouded by waxing. Characterized by a paradoxical design that the more you use it, the more beautiful it becomes Hug Leather period 20.21AW; A combination of the same low-resilience mat as Tempur mat and Nappa leather.