Letasca finds ‘the practical space’ in the gap between contemporary and casual, through a utilitarian approach.
The brand focuses on the concept of ‘Carry & Wear’, enabling users to carry daily objects. With a versatile collection ranging from outerwear to bottom and topwear, Letasca merge functionality with a refined aesthetic, Letasca has been able to define the anatomy of the neo-urban man’s uniform. Be it urban explorers or everyday commuters, the Letasca audience seeks utility, quality and experience in their clothing through the brand’s versatile designs.
From design to dialogue, every aspect reflects the brand ethos and values.
Made to last. With a mission to remain enduring, Letasca pieces are designed with the highest grade and selection of fabrics with premium quality construction, so as to extend the life of products.
Divergent from trends. Letasca has always been out of the fashion calendar, remaining divergent from trends with a year-round selection of iconics and multiple capsules of complementary pieces .
Aesthetics & Utility. Architecture & design influence the brand identity and products, with functional & technical elements like transformable, self-packable garments to water-proof durable fabrics.
Made in Italy. From design to production, Letasca has a small perimeter within which all activities are contained, making it not only a Made in Italy brand but one with a highly localised chain.
Less is more. Letasca believes in ‘less is more’, less hype more realness, less fast more slow - an ideology that has been with the brand since its conception and has recently gained momentum within the fashion industry.
Practical approach. ‘The practical space’ is not just a conceptual term to define the brand’s style identity; it is also a hands-on approach to dialogue with the brand audience through a hybrid between a creative studio and showroom based in Milan.