Brand Profile
Sandqvist is a Stockholm-based brand which aims to become a leader when it comes to bags and accessories in the fashion industry. Challenging the role of functionality in design and practicing sustainability and respect for the environment at all times with- out compromising the aesthetics, Sandqvist places its core values as a lifestyle brand firmly at the forefront. Sandqvist was founded in 2004, initially as an experimental design project by three childhood friends; Anton, Daniel and Sebastian. The brand grew organically as a response to the lack of well-crafted, design-led, functional bags on offer at the time and disrupted the status-quo on how practicality can go hand-in-hand with design. Staying true to their Scandinavian roots, the three founders still believe in Swedish values; sustainability and care for the environment, high-quality designs and an unbeatable approach to function. These principals are ever-present throughout every element of the collection and the brand is living proof all of these can be fused to create expertly- designed products at a reasonable price point. As part of its continued international expansion strategy, Sandqvist is carried by a selected range of prestigious retailers – including the likes of Le Bon Marché, KaDeWe, Liberty, END, Manufactum and Selfridges. In total the brand is carried at over 650 doors globally. The first-ever store opened in Stockholm, Sweden in November 2011. Followed by 8 stores, in Stockholm and Gothenburg, Sweden, London, England, Paris, France and Berlin, Germany. Today Sandqvist is represented in 35 countries, with the biggest markets being in the Nordics and Europe.