UniCredit S.p.A. Partners Contacts My Pitti
Sustainable Style

Y/PROJECT
Editorial
Edition 98
24.07.2020
In addition to the thirteen designers, The Sustainable Style is also hosting a special guest: Y/PROJECT.  The brand’s creative director, designer Glenn Martens, is the protagonist of this chapter from the series of video interviews dedicated to this Pitti Uomo 98 event-project: a special showcase on eco-sustainability, production ethics, esthetics, style and business which will focus the spotlight on brands who have embarked upon their own path towards responsible and sustainable fashion.  
 
The video interview is conducted by Giorgia Cantarini, the fashion journalist and independent scouter curator of the project, and directed by Conor Gorman.

After being a special guest at the January 2019 edition of Pitti Uomo, the French brand is presenting “Evergreen”, the new 100% sustainable line for which the designer Glenn Martens has just won the ANDAM Family Fund Award, one of the most important acknowledgments for emerging designers. 
The Paris-based mens and womenswear label has already won the ANDAM Grand Prize in 2017. In light of the current global situation, this year's edition has been repurposed from a classic prize model to offering financial and professional mentoring to help former winners and finalists go through these challenging times and mark the fashion landscape in the long-term. 
Y/PROJECT will receive global support and expertise from the ANDAM mentors in different fields, with a focus on sustainability. Glenn Martens will take this opportunity to further develop his new certified, sustainable Evergreen line and a new e-commerce platform, both announced in July 2020.