Brand Profile
This year, more than ever, innovation and a spirit of rebirth is needed for a vision of the future, of which fashion has always been at the optimistic avant-garde forefront.
ZEROSETTANTA STUDIO proposes for its winter season, which is the key season of the historic brand of the LANDI stable, a collection studied around two lines of thought: one - an urban and frantically elegant spirit, practical in the manifestations of chic and a spirit of free evasion, the other akin to nature , made of reassuring memories of tradition, manual processing and unique flavours.
Only a collection that has always been recognized at the pinnacle of city / country style can create duality without losing identity, with more aesthetics options but a single personality.
The Gentry Vineyard with a modest and convivial elegance that is highlighted only in the details, refined in the slightly waxed, English cotton fabrics, as their name Morgan suggests, that are combined with classic corduroy in the collars, as in Reynolds’ portraits of English travelers from the Grand Tour.
Moleskin is a must for traditional jackets with large pockets lined with raw cotton for an evident contrast of tactile and chromatic sensations in the search for a vintage soul, but which doesn’t have the heaviness of work jackets.
Another traditional fabric is the canvas revisited with a waterproof treatment that keeps its cotton hand and is lightweight.
In their Tuscan revival, jackets have slightly increased lengths with a careful study of proportions of service pockets and rest pockets that today take on a very important role in storing the thousands of objects of our everyday life.
Another extremely captivating hybrid is the padded version of the Black Watch in very light flannel in combed yarns, padded with down, for garments with a sporty golf flavour. Pietra di Maiano, sage, chestnut, diospero, mustard - these are the colours that characterize this part of the collection alongside an accentuated and electric Medici blue.
On the other hand, for leather garments, the choice went to light padded leathers, with hand-greasing and oiling treatments on the seams, to make garments take on all the nuances of “ lived-in“ that do not give the impression of being too new without personality.
The collars and doubling were made with a wool fabric that imitates sheepskin in an exact way but making the garment lighter with a reduced environmental impact.
The environment is always at the centre of ZEROSETTANTA STUDIO research and the attention that the LANDI company puts into the search for new frontiers of ecology, has pushed them this year, to experiment, alongside all the recycled fabrics and eco-design of recent years , a new type of 100% recycled wool born from the reuse of its own waste, which instead of becoming tons of waste, is collected, selected and divided to be then sterilized and, through complex industrial steps, brought to the primitive state of “Fibre” and then used to recreate performance padding for the garments. A huge step forward for energy saving and for the protection of the planet.
ZEROSETTANTA STUDIO therefore proposes an urban style and brings classic styling closer to young performing streetwear. The ‘80s revival sees the Senso down jackets become hybrids with coats in lengths below the knee, in double-breasted and single-breasted styles, or in parkas with hyper-padding which give immediate warmth, that allow you to dress only with the t-shirt in the middle of winter.
Brown, black, asphalt grey and green are the trending colours lit surprising Black Watch lining. Even boiled wool finds a compact and dry version in its natural elasticity.
The must have of the season: the coats in double fabric, strictly in eco-sustainable wool, styled in a contemporary way, nothing classic, but to be modern answers to the new single and double-breasted coat.